New tiered program gives Canadian firms the structure, support, and rewards to make payroll a profitable, scalable part of their practice
CALGARY, AB – July 15, 2026: Wagepoint, a leading provider of payroll software for small businesses (SMBs) across Canada, today announced the launch of WagePro+, a new partner program for Canadian accountants and bookkeepers built around long-term practice growth. WagePro+ rewards firms as their client base grows, from their first client to their five-hundredth.
As the combined cost of regulation in Canada surpasses $51 billion, small business owners are losing roughly 32 work days a year to red tape, according to the Canadian Federation of Independent Business. As that burden climbs, small businesses are leaning harder on their bookkeepers and accountants for help, making payroll one of the clearest growth opportunities for the firms serving them. Other partner programs still treat those firms as referral channels rather than growth partners, leaving them without the tools to build payroll into a meaningful, scalable part of their practice. Rather than offering one-time referrals or flat discounts, WagePro+ lays the foundation for continued practice growth.
WagePro+ includes five tiers (Starter, Bronze, Silver, Gold, and Platinum) that automatically adjust based on sub-client count and provide expanded resources for each tier. Key benefits include:
- Built-in customer acquisition: Through WagePro+, accountants and bookkeepers receive complimentary access to the new Wagepoint Partner Directory, a searchable national database that puts partner firms in front of small businesses actively looking for payroll help. It costs nothing to be listed, giving partners a built-in client acquisition channel.
- Enhanced practice visibility: Co-marketing funds (matched investments) help partners increase visibility across the SMB ecosystem and win new business. Certification programs, Continuing Professional Development (CPD)-eligible training, and partner-exclusive resources help firms stand out and build credibility.
- Expanded resources: WagePro+ includes priority and premium support for top-tier partners, including faster SLAs and access to payroll experts to help bookkeepers better manage their business. Partners also receive a free Wagepoint payroll subscription for their firm, so they can build confidence with the platform from day one.
“The accounting profession in Canada is changing, and what firms expect from their payroll provider is changing with it. The launch of WagePro+ is the latest example of our commitment to lead that shift. We want to be the partner Canadian practices choose because we help them grow, not just because we process their payroll. That’s how we build a solution worth betting on, and it’s how we continue to earn the trust of the firms that power small businesses across the country.”
— Ben Richmond, CEO of Wagepoint
WagePro+ is the latest in a series of investments that Wagepoint has made to deepen its partnership with Canadian practices, not just as a software vendor, but as a long-term partner. Earlier this spring, the company launched WagePAC, its first-ever Partner Advisory Council, which brings accountants and bookkeepers directly into product decisions and helps shape the future of payroll. Recent product releases, including Timesheets and the My Wagepoint app, have strengthened the platform for partners and the small businesses they serve. WagePro+ builds on that work by giving firms a program that grows alongside them.
Together, these initiatives reflect Wagepoint’s mission to build the most trusted partner program in Canadian payroll: one that helps accountants and bookkeepers grow their firms, simplify payroll delivery, and confidently move clients onto the platform.
WagePro+ and the Partner Directory are available now to Canadian accountants and bookkeepers. Firms can learn more and join the program at wagepoint.com/partners.
About Wagepoint
Founded in 2012, Wagepoint is Canada’s trusted provider of payroll software for small businesses. With over 14 years of experience and more than 30,000 businesses, accountants, and bookkeepers relying on the platform, Wagepoint delivers on its founding promise: making payroll simple and accurate for Canadian small businesses so they can focus more on doing what they love.
To learn more, visit wagepoint.com.
Media Contact
Dan Gamble, DGPR
dan@dg-pr.com
+1 (778) 873-0422
