Payroll is the peanut butter to your firm’s jelly. It’s the perfect complement to your advisory, accounting, and financial services. And like peanut butter, it adds a certain stickiness to your client relationships.
Payroll sits at the centre of a business: it touches employees, taxes, benefits, compliance, and cash flow. When you manage payroll, you interact with clients more frequently and gain a deeper understanding of how their business operates, opening the door to more advisory conversations and new opportunities to support clients as they grow.
Yet many firms still see payroll as something they need to offer rather than something that can help them grow. We get it. Payroll has a reputation for being complex, time-consuming, and difficult to standardise across clients.
But we’ve seen what happens when firms have the right technology and support in place. Payroll becomes easier to manage, easier to scale, and a genuinely valuable part of a growing practice. It can offer:
- Predictable, recurring revenue
- Stronger client retention
- More referrals and cross-selling opportunities
- A scalable service that grows with your practice
The difference? It all comes down to who you partner with.
Invested in your growth
Wagepoint makes Canadian payroll software built for small businesses and the accountants and bookkeepers who support them.
Over the years, we’ve worked with firms of every size, from bookkeepers onboarding their first payroll client to established practices managing hundreds. The firms that build the strongest practices aren’t necessarily the biggest — they’re the ones that build efficient workflows, deliver consistent value to clients, and surround themselves with partners invested in their success.
That’s why we’ve always believed a payroll provider should be more than software. A great payroll partner should help your practice create new revenue opportunities and strengthen client relationships. And that’s the thinking behind WagePro+.
Why we created WagePro+
WagePro+ is our new partner program designed to help accountants and bookkeepers build, scale, and strengthen their payroll practice. It’s built on a simple idea: the more you grow, the more the program works for you. With five tiers and no cost to join, you’ll unlock more value as your payroll practice and client base grow:
- Free Wagepoint subscription for your firm to learn the system, master your workflows, and confidently stand behind the service you offer clients
- Partner discounts up to 20% to improve your margins and turn payroll into a reliable, recurring revenue stream
- A listing in the Wagepoint Partner Directory to put your firm in front of businesses actively looking for trusted advisors
- Matched co-marketing funds to invest in activities that grow your practice like events, campaigns, client education, and co-branded content
- Expert support that scales with you — from self-serve resources and dedicated account management to premium support and a bank of expert hours you can draw on or share with clients when payroll gets complex
- Certification programs and CPD-eligible training to build credibility, stay current, and win more business
More than great software
Strong partnerships are built when everyone is invested in each other’s success. One thing holds across every firm we’ve worked with: they show up for their clients. WagePro+ is built to show up for them in return.
Because the right payroll partner shouldn’t just help you run payroll. They should help you build something that lasts. Whether you’re adding your first payroll client or managing a large and growing book, WagePro+ is built to meet you where you are — and grows with you from there. It turns out the stickiest part of your practice can be the most rewarding part, too.
If you’re already a Wagepoint partner, you’re already enrolled.
If you’re new to Wagepoint and looking for a payroll partner that’s invested in your success, we’d love to show you what WagePro+ is all about.
